![]() What can you do if you can’t segment by age? This means that their parents still hold the buying power, so don’t forget to target them, too. One thing to keep in mind is that most Gen Z consumers do not make a professional income yet. But if using email, it’s important to speak directly to their interests. ![]() Which is probably a good thing for business-to-business (B2B) marketers.įor business-to-consumer (B2C) marketers, if you’re marketing to Gen Z, you’re probably focusing mostly on social media and video. Chances are, their email use will diversify significantly when they start their professional careers. As a marketer, it’s your job to consistently produce and share engaging content to successfully grab the attention of millennials.Īccording to Campaign Monitor’s study of 300 Gen Zers, the majority (almost 65%) use email for personal communications. This means that you can’t take them for granted and you have to gain their attention before they give you their money. They know there are options available for almost any product or service. Millennials are shown to be less inclined to participate in loyalty programs. This means that a user doesn’t even have to leave their email app to watch it. Many email marketing platforms allow you to embed videos directly into your email. In fact, 92% of millennials own a smartphone, and they use it frequently for social media apps or music. One of the biggest trends we’re seeing on these platforms is video, being consumed by 89.2% of millennials.Įxperts say that by 2020, video will account for nearly 80% of mobile online content consumption. This is hardly surprising considering millennials are now the largest population in North America. So, I believe the best way to connect with them is through video. Many millennials embrace technology and have lived with it for most of their lives. Make sure your emails are easily browsable on a phone for busy professionals rushing to pick up their kids from school. In my experience, short blurbs of text and a clear call to action (CTA) works best. They may not have time to read through long paragraphs of copy. This is important to keep in mind when sending them an email. ![]() In their late-30s to 50s, Generation X consumers likely have established careers, families, homes and busy lives. A few ways to connect with this generation include sending a “thank you” email after they make a purchase, inviting them to become a VIP member or providing perks like contests or discounts. ![]() I find that long-form emails with proper courtesies are better received.Īccording to a survey, reported on by Retail Dive, Generation X tends to show a high level of brand loyalty. To accommodate their desire to speak to a human, try replacing your “Buy Now” button with “Call Us To Book.” When it comes to your tone and writing style, opt for well-written content without slang or hashtags. I’ve found that this generation appreciates interacting with someone who can answer their questions on the spot and confirm their orders. While younger consumers may feel more comfortable making purchases online, many baby boomers prefer to pick up the phone or buy in person. According to findings from a 2016 survey conducted by BigCommerce, which surveyed 1,000 American online consumers, only 41% of baby boomers prefer online shopping to offline shopping, compared to 67% of millennials. However, many are still not as likely to buy online. The good news is that email is now an integral part of their lives. Email is still effective, as long as your content is relevant to your audience.īaby boomers were not exposed to technology or digital marketing until they were into adulthood. Email segmentation and personalization are certainly strong marketing trends, and the days of sending the same email to your whole email list are dwindling.
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